ABBIE SINGLETON MEDIA NEA YEAR 2

 

 

  The satirical British Private Eye, founded in 1961, is a fortnightly current affairs magazine. Despite the conventional white background throughout the webpage, coloured backgrounds are scattered throughout, such as a pale purple, which helps the audience to establish differences in the content. The prominent colour scheme consists of black, white, red, and blue, however, the site also uses minor amounts of greys, greens, and purples. The logo, presented in all black, is quite large, and placed on the left side of the screen. At the very top of the screen is a piece of the brand’s art style, demonstrating their unique selling point and brand identity. Social media links are presented in line with the logo, but they are not as big. Underneath the logo and social media links is the navigation bar, which doesn’t include a ‘search’ feature, but does include an ‘about’ link. The website includes moving features, which I have not come across in other sites – this adds a sense of youth ...

  The Spectator is a British current affairs magazine, first published in 1828 and distributed weekly. The Spectator website, alongside the standard use of white and black, uses red repeatedly throughout its layout, maintaining an impression of brand identity  as it is the colour of the masthead. There are occasional uses of green, which both compliments and contrasts against the red hues, bringing forth attention and establishing a clear divide between topics. Yellow and blue hues are also used in some areas, such as the horizontal subscription bar; these extra colours in small amounts ensures the website does not appear overcrowded with colour. The website uses two fonts; however, one is used more frequently than the other. A serif font – very similar to that of the brand logo – is used throughout the website, such as for article titles, names, etc., and a sans-serif font is used only for the actual article text - this difference in font helps to distinguish the st...

Vanity Fair, revived in the United States in 1983,  is a current affairs magazine that targets a white, female, middle-upper class audience, of an average age of 45. Despite the middle-aged demographic, the magazine and website presents itself in a modern fashion, using a black background; this appears rather unconventional for a current affairs website, as most tend to use a plain, white background. The Vanity Fair logo is rather small, and located in the top left corner, rather than a header across the whole top of the screen, indicating their faith in their audiences' interests. The rest of the header/navigation bar features links to its sub-websites, a place to sign in, and a link to making a subscription. The lack of features such as ‘about’ suggests that the company are aware of their importance and status, and that their audience is already educated on who they are and how they represent themselves. The colour scheme is comprised of black, white, and blue, with an added touc...

  For Private Eye magazine, the masthead is presented in a black, sans-serif font in block capitals, making it easy for the audience to spot and consume. The font style is rather linear and sharp, suggesting the content of the magazine is straight to the point.  The colour scheme of the cover is made up of red, black, yellow and blue, however, the blue and yellow are only included in the main image and graphics, rather than text such as the cover lines.  The sans-serif font persists throughout the cover, yet a serif font appears in both the comical speech bubbles and the dateline. The change in font from sans-serif to serif may be used to tone down the satirical tone presented in the speech bubbles, suggesting that the text included inside them is not completely comical, and has some truth to it. The main image also includes the red, white, blue, and yellow colour scheme, and features a medium shot of Donald Trump mid-speech.  The supporting graphics of fireworks rel...