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Timed Essay 6

Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory, Bandura’s media effects theory. In this essay, I will evaluate the effectiveness of Bandura’s media effects theory in understanding how cultural and historical circumstances can affect audience interpretation of news stories. Albert Bandura’s media effects theory explores the idea that the media directly implants messages into the minds of its audience, suggesting that they are passive. This assumption that the audience is passive and will therefore accept the message presented to them in the text disregards their sense of identity and individuality, which results in the audience being exactly the same. The problem with this theory is that it removes the concept that the audience have their own ideologies fuelled by social, cultural and historical contexts, and instead suggests that they will all...
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Magazine Cover Analysis: Private Eye

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  For Private Eye magazine, the masthead is presented in a black, sans-serif font in block capitals, making it easy for the audience to spot and consume. The font style is rather linear and sharp, suggesting the content of the magazine is straight to the point.  The colour scheme of the cover is made up of red, black, yellow and blue, however, the blue and yellow are only included in the main image and graphics, rather than text such as the cover lines.  The sans-serif font persists throughout the cover, yet a serif font appears in both the comical speech bubbles and the dateline. The change in font from sans-serif to serif may be used to tone down the satirical tone presented in the speech bubbles, suggesting that the text included inside them is not completely comical, and has some truth to it. The main image also includes the red, white, blue, and yellow colour scheme, and features a medium shot of Donald Trump mid-speech.  The supporting graphics of fireworks rel...
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