Website Analysis: Private Eye

 







The satirical British Private Eye, founded in 1961, is a fortnightly current affairs magazine. Despite the conventional white background throughout the webpage, coloured backgrounds are scattered throughout, such as a pale purple, which helps the audience to establish differences in the content. The prominent colour scheme consists of black, white, red, and blue, however, the site also uses minor amounts of greys, greens, and purples. The logo, presented in all black, is quite large, and placed on the left side of the screen. At the very top of the screen is a piece of the brand’s art style, demonstrating their unique selling point and brand identity. Social media links are presented in line with the logo, but they are not as big. Underneath the logo and social media links is the navigation bar, which doesn’t include a ‘search’ feature, but does include an ‘about’ link. The website includes moving features, which I have not come across in other sites – this adds a sense of youth and modernity. The main articles and information appear on the left and middle third of the screen, and the uses real photographs in conjunction with articles, but their caricature and comical art style is found throughout the page. The website is heavily adorned with links to social media, as the symbols for each platform can be found at both the top and bottom of the webpage. There is also a section dedicated to their Twitter and Facebook page. Despite this heavy promotion of their social media sites, they are not verified, and the followings aren’t majorly high: their Twitter has a following of 454.1k; Facebook has 236k likes; Instagram has 45.1k followers; and their YouTube has 3.1k followers. 

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