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Website Analysis: The Spectator

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  The Spectator is a British current affairs magazine, first published in 1828 and distributed weekly. The Spectator website, alongside the standard use of white and black, uses red repeatedly throughout its layout, maintaining an impression of brand identity  as it is the colour of the masthead. There are occasional uses of green, which both compliments and contrasts against the red hues, bringing forth attention and establishing a clear divide between topics. Yellow and blue hues are also used in some areas, such as the horizontal subscription bar; these extra colours in small amounts ensures the website does not appear overcrowded with colour. The website uses two fonts; however, one is used more frequently than the other. A serif font – very similar to that of the brand logo – is used throughout the website, such as for article titles, names, etc., and a sans-serif font is used only for the actual article text - this difference in font helps to distinguish the st...
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Timed Essay 1

Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. The arrival of digitally convergent media platforms has impacted film producers such as Walt Disney Studios, changing the way they interact with their audiences, which therefore impacted their production processes. Both the 1967 and 2016 versions of ‘The Jungle Book’ highlight the way that digitally convergent media platforms have allowed the company to expand their audience and reach. In 1967, promotion of audio-visual products such as ‘The Jungle Book’ appeared as posters, billboards, cinematic trailers, newspaper articles, and perhaps the rare mention on the radio. The lack of digitally convergent media platforms meant that Disney had limited ways to promote their products, and therefore did not have a global reach. However, the company and the film were still largely successful at the time, wi...
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Timed Essay 4

'Long form television dramas lack originality; no matter which country they are made in, they all use intertextuality in the same way.’ How far do you agree with this statement? In this essay, I will examine the view that long form television dramas lack originality; no matter which country they are made in, they all use intertextuality in the same way, using ‘Stranger Things’ and ‘Deutschland 83’ in my answer. Regarding originality in long form television dramas, Baudrillard’s theory of post-modernism can be applied. Post-modernism suggests that nothing is original anymore, as every media product is just a reinvention of an existing product. With this postmodernist perspective, every media text lacks originality, not just long form television dramas. ‘Stranger Things’ shows this lack of originality through its use of genre. The series is a hybrid genre of sci-fi and horror, and uses traditional codes and conventions of these genres, such as silence to build up tension, and a fli...
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