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Website Analysis: The Spectator

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  The Spectator is a British current affairs magazine, first published in 1828 and distributed weekly. The Spectator website, alongside the standard use of white and black, uses red repeatedly throughout its layout, maintaining an impression of brand identity  as it is the colour of the masthead. There are occasional uses of green, which both compliments and contrasts against the red hues, bringing forth attention and establishing a clear divide between topics. Yellow and blue hues are also used in some areas, such as the horizontal subscription bar; these extra colours in small amounts ensures the website does not appear overcrowded with colour. The website uses two fonts; however, one is used more frequently than the other. A serif font – very similar to that of the brand logo – is used throughout the website, such as for article titles, names, etc., and a sans-serif font is used only for the actual article text - this difference in font helps to distinguish the st...
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Timed Essay 1

Explain how the arrival of digitally convergent media platforms has impacted on film producers. Refer to Disney and its 1967 and 2016 versions of The Jungle Book to support your answer. The arrival of digitally convergent media platforms has impacted film producers such as Walt Disney Studios, changing the way they interact with their audiences, which therefore impacted their production processes. Both the 1967 and 2016 versions of ‘The Jungle Book’ highlight the way that digitally convergent media platforms have allowed the company to expand their audience and reach. In 1967, promotion of audio-visual products such as ‘The Jungle Book’ appeared as posters, billboards, cinematic trailers, newspaper articles, and perhaps the rare mention on the radio. The lack of digitally convergent media platforms meant that Disney had limited ways to promote their products, and therefore did not have a global reach. However, the company and the film were still largely successful at the time, wi...
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Magazine Cover Analysis: Private Eye

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  For Private Eye magazine, the masthead is presented in a black, sans-serif font in block capitals, making it easy for the audience to spot and consume. The font style is rather linear and sharp, suggesting the content of the magazine is straight to the point.  The colour scheme of the cover is made up of red, black, yellow and blue, however, the blue and yellow are only included in the main image and graphics, rather than text such as the cover lines.  The sans-serif font persists throughout the cover, yet a serif font appears in both the comical speech bubbles and the dateline. The change in font from sans-serif to serif may be used to tone down the satirical tone presented in the speech bubbles, suggesting that the text included inside them is not completely comical, and has some truth to it. The main image also includes the red, white, blue, and yellow colour scheme, and features a medium shot of Donald Trump mid-speech.  The supporting graphics of fireworks rel...
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