Magazine Cover Analysis: New Statesman

 


  • The masthead ‘New Statesman’ is presented in two shades of red, in a serif font located in the top third of the cover. The brightness of the red in ‘New’ attracts the readers eye, leading them to the ‘Enlightened thinking in dark times’ selling line directly underneath. 
  • The cover sticks to a simple colour palette consisting of red and black, which are conventional print features, specifically newspapers. Due to the current affairs classification of this magazine, the cover is likely to mimic newspaper conventions in order to attract its audience, as the content is likely to be similar. 
  • Only two fonts are used, as the main cover line and the cover lines in the skyline are a thick, block capital, sans-serif font, whereas the masthead and cover line underneath the main cover line are a serif font.
  • The main image is arguably the close-up, black and white shot of Boris Johnson located in the bottom right corner of the cover. The strips of images, also black and white, alongside the black and red graphics/arrows direct the audience's attention towards this image of the prime minister. Also, these supporting images hint at what kind of content can be found in the magazine, acting as unconventional cover lines.
  • Most of the cover lines are located at the very top of the cover, with red asterisks to indicate the separation between topics. The main cover line is almost the same size as the masthead, indicating to the audience the importance of the article. 



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