Magazine Cover Analysis: Prospect

 


  • The masthead ‘Prospect’, located in the top third of the cover, is presented in a black, serif font. The serif and slight sophistication of the ‘ct’ in the masthead suggests that the magazine targets a more sophisticated and educated audience, as it is not as easy to read as sans-serif font. 
  • The colour scheme consists of simply three colours: black, red, and yellow. The hint of yellow against the block red background mimics the Chinese flag, which connects to the main image. 
  • The cover features three serif fonts, and as the eye travels down the cover, the font gets smaller in size, drawing the reader in. 
  • The main image features close-up shots of Donald Trump and Xi Jinping, both powerful political figures. Whilst Xi Jinping is facing forwards, Donald Trump is positioned sideways, which emphasizes the emotionless, yet negative, look on his face. The image is in black and white, which is not too unconventional for magazines. There are no supporting images.
  • Cover lines appear conventionally on the left third of the cover, however, they also appear in a skyline position, above the masthead. The cover lines on the left relate to the main cover line above them, whilst the skyline cover lines are unrelated. The skyline cover lines are presented in alternating fonts and are likely to be positioned there to immediately capture readers attention as it is the first thing they see. 
  • The selling line 'Think again. Think Prospect' is positioned underneath the masthead, on the left, and the dateline, price, and website address is on the right. 



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