ABBIE SINGLETON MEDIA NEA YEAR 2

For my NEA, I will be completing Brief 3: Magazine and Online. The demographic for my products is a socially conscious, middle to upmarket, 16-25-year-old audience. In terms of psychographics, my audience are very politically involved, advocating for issues such as mental health, equality, climate change etc. Due to growing up alongside the rise of technology, my audience are active online, particularly on social media platforms, which allows them to be up-to-date and familiar with current affairs. My audience are compassionate, often donating, helping, and buying from charities to aid those in need. Politically, my audience are likely to lean left-wing, so I intend to represent this within my products, however I will not make them explicitly liberal, as neutrality will potentially encompass a wider audience. I believe I have an advantage with this demographic, as I fit within the categories myself, and therefore know their lifestyles and interests very well. Teenagers often get negat...