Target Audience Moodboard

 


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Timed Essay 6

Evaluate the effectiveness of the following theories in understanding how cultural and historical circumstances can affect audience interpretations of news stories: Hall’s reception theory, Bandura’s media effects theory. In this essay, I will evaluate the effectiveness of Bandura’s media effects theory in understanding how cultural and historical circumstances can affect audience interpretation of news stories. Albert Bandura’s media effects theory explores the idea that the media directly implants messages into the minds of its audience, suggesting that they are passive. This assumption that the audience is passive and will therefore accept the message presented to them in the text disregards their sense of identity and individuality, which results in the audience being exactly the same. The problem with this theory is that it removes the concept that the audience have their own ideologies fuelled by social, cultural and historical contexts, and instead suggests that they will all...
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Website Analysis: The Spectator

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  The Spectator is a British current affairs magazine, first published in 1828 and distributed weekly. The Spectator website, alongside the standard use of white and black, uses red repeatedly throughout its layout, maintaining an impression of brand identity  as it is the colour of the masthead. There are occasional uses of green, which both compliments and contrasts against the red hues, bringing forth attention and establishing a clear divide between topics. Yellow and blue hues are also used in some areas, such as the horizontal subscription bar; these extra colours in small amounts ensures the website does not appear overcrowded with colour. The website uses two fonts; however, one is used more frequently than the other. A serif font – very similar to that of the brand logo – is used throughout the website, such as for article titles, names, etc., and a sans-serif font is used only for the actual article text - this difference in font helps to distinguish the st...
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